Italy, Milan

Digital Marketing

when 1 July 2019 - 19 July 2019
duration 3 weeks
credits 6 EC
fee EUR 1900

This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly.

Target group

Bocconi Summer School offers a selective three-week study program open to motivated international students (students from non-Italian universities) enrolled in a Bachelor Program, preferably in their second to last or last year of undergraduate studies.

Course aim

The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.

Fee info

EUR 1900: The Summer School participation fee is €1,900 and includes the following:

- academic program, incl. access to all course materials via e-learning platform and official certificate
company visits;
- social activities;
- weekday lunches;
- public transportation card;
- use of campus facilities, incl. Wi-Fi and library services.
EUR 700: Students can apply for housing for the entire duration of the Summer School. Students will be accommodated in a Bocconi Residence Halllocated off campus (20 minutes by tram from the university). The Residence Hall offers single rooms with gender-specific bathrooms shared with one other student; rooms are equipped with air conditioning and Wi-Fi.