Milan, Italy

Digital Marketing

This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly.

Target group

Bocconi Summer School offers a selective three-week study program open to motivated students enrolled in a Bachelor Program, preferably in their third-to-last, second-to-last or last year of undergraduate studies.

Course aim

The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.

Credits info

6 EC
Students earn 6 credit points* upon completing the course and passing the final exam.

*in accordance with the ECTS - European Credit Transfer and Accumulation System - on average 1 credit point corresponds to 25 hours of work for student; about 8 hours (but no more than 10) are spent in the classroom.

Fee info

EUR 2400: Reduced fees available