17 July 2020
Digital Marketing (online course)online course
This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly.
Bocconi Summer School offers a selective three-week study program open to motivated international students (students from non-Italian universities) enrolled in a Bachelor Program, preferably in their third-to-last, second-to-last or last year of undergraduate studies.
The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.
Students earn 6 credits upon completing the course and passing the final exam (to be held online on July 17th).
EUR 1200: The Summer School participation fee is €1,200 and includes the following:
- academic program, incl. access to all materials via e-learning platform and course-related guest speakers
- use of electronic library services and resources
- online social activities (tbd)
- official certificate