23 July 2020
Culture and Business: Spain’s Top Brands
The course analyses the historical, political, business, social and anthropological elements at work in the “import” and “export” of the Spain brand and its assets, as well as in the review of Spain’s main industries and businesses, leveraging the legacy and the opportunities that are at stake in recent and immediate contemporary contexts. The goal of the course is a descriptive and critical reflection on the notion of Spanish brands and their equity exploits across the globe; their distinctive traits, the diversity of mixed cultures, identities and realities the country portrays and how the communications world has shaped and can still shape the competitiveness of the potential and capabilities at hand. The course questions Spain’s unique attributes; moreover it aims at debating around the symbols and the strategic brand discourses of Spanish businesses and institutions. The course is best suitable for advertising, public relations and communications students, as well as for humanities, business and economics and political sciences majors.
Undergraduated students (Sophomore, Junior and Senior)
EUR 900: Tuition fee (non refundable)
EUR 150: Registration fee (non refundable)
Non UPF students from universities with an international exchange partnership with UPF will be exempt of paying the 150€ non refundable registration fee.