15 July 2022
International Business Networks
The main goal of the course is to deal with the marketing problems of business relationships, international business networks and the management in business networks. It helps the students to deeper understand the complexity and the interdependent nature of business world. Business-to-business (B2B) marketing from a relational approach, value co-creation and the Actors-Resources-Activities (A-R-A) Model are among the main topics of the course.
Tibor Mandják is professor of Marketing at ELTE. He is teaching business-to-business marketing, international marketing and research methodology and is visiting professor in several European business schools.
BA and MA students, recent graduates
• Understand the complexity and the interdependent nature of business world
• Recognize the essential and the key role of value co-creation
• Comprehend how to make marketing actions in complex business networks
• Learn the internationalization process of the companies
EUR 350: Fee includes: participation in one course , evening talk, certificate of participation, transcript for ECT transfer (if requested, Wifi on campus , welcome reception.
Fee does not include: accommodation, travel to Budapest, local transportation, health insurance.
EUR 280: Early bird fee until 30 April.
No scholarship is available.