Hungary, Budapest

Changing Social Role of Companies

when 14 August 2019 - 19 August 2019
language English
duration 1 week

The section’s main goal is to examine the changing influence and social role of companies. With international firms increasing their revenue and influence every year, they started to enter industries formerly controlled by governments. In addition to building previously unavailable services in developing countries, firms started to take their share from the government’s tasks in developed countries.

During this section, students will deal with the changing social role of companies. Participants will get to know the forms and limitations of socially responsible activities and business models. Can they take a bigger role in the improvement of the future’s society? If you ever wanted to create an impact on the world through a company, this section is made for you.

Course leader

Section organizers:
Roland Rausz
BA student – Finance and Accounting

Viktória Szücs
BA student – Business and Management

Target group

We are waiting for the application of BA or MA students, who have the basic knowledge in the field of business.
How could you participate? For our requirements, visit our website!
http://cec.rajk.eu/social-role-of-companies/

Course aim

During the four day long intensive professional part of the conference you will study:

Day 1

Morning Session

The reason behind the creation of corporates in nutshell. Corporate relationships with the society and the legislation. The role of companies and the government.

Afternoon Session

Case studies. Just how big did companies grow? What are their capabilities? How large is their lobbying power and what is their influence on the world? Why is it important for us?

Homework: Are there companies with great influence in your country? Do you remember some interesting news which were really positive or negative about these companies? What is your opinion on their effects on your country?

Day 2

Morning Session

The purpose and the motivation which control the corporate operating. Profit above everything? Or would they like to create more than money? What are their boundaries and barriers that create a limit of their existences?

Homework: Find one existing company whose mission is improving the society. OR Find one existing company which don’t care enough of the society. What is your idea, how could you improve its operating?

Homework: Think of a new company that could improve society with it’s operation / think of a new socially responsible activity for an existing company. What barriers do you encounter?

Day 3

Morning session: CSR

Context of the corporate social responsibility. How does CSR planning look like? Why do corporates create CSR or Sustainability Reports? What do they take into considerations? Are these reports in harmony with their real impacts on the world?

Afternoon session: Shared value and new business models

New business modells (ecosystems, platform models etc.) What opportunities do they open? The concept of shared value.

Homework: Think of an industry where the concept of shared value works. What incentives can you find? Could they work in other industries?

Day 4

1. Elaboration of the project. Choose an industry and try to collect ways to create shared value.

2. Presentation to the employees of a Hungarian multinational company’s CSR department. Workshop about the findings and suggestions. Could they work and if not, why?

Fee info

EUR 0: Tier 1: 220 €; Tier 2: 200€; Tier 3: 180 €
The price of the conference is differentiated according to the Erasmus scholarship country categorization.
Tier 1: Austria, Denmark, Finland, France, Ireland, Italy, Lichtenstein, Norway, Sweden, United Kingdom
Tier 2: Belgium, Croatia, Cyprus, Czech Republic, Germany, Greece, Iceland, Luxembourg, Portugal, Slovenia, Spain, Turkey
Tier 3: Bulgaria, Estonia, Hungary, Latvia, Lithuania, FYR of Macedonia, Malta, Poland, Romania, Slovakia