Romania, Cluj-Napoca

International Marketing & Management Issues

when 29 July 2019 - 3 August 2019
language English
duration 1 week
credits 2 EC
fee EUR 200

The summer school will focus on Sales Strategy, Human Resource Management Practices, International Project Management, Cultural Dimensions of Management with a perspective on Eastern EuropeThe summer school is the best opportunity to visit Cluj-Napoca, the capital of Transylvania and learn more about the Romanian culture. On top of that, participants will have the chance to experience the student life in Cluj-Napoca through a variety of cultural and social activities including a one day trip to Alba-Iulia.

Course leader

Academic Co-ordinator of the summer school: Assoc. Prof. Ovidiu BORDEAN

Target group

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world.

Course aim

The summer school is intended to develop students’ grasp of business as it provides numerous opportunities for networking. The courses offered during the summer school will provide students with valuable knowledge about the two perspectives involved in a sale, retailing in an international context and analysis of disclosed information concerning operating business. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment. The summer school strives itself to be the best mixture between education and entertainment.

Fee info

EUR 200: The participation fee covers the following services:
• Business courses and study materials
• Breakfast and lunch (Monday to Friday on lecture days)
• Accommodation in students’ dorms on-campus (3 students in a room)
• Internet access (WiFi) on campus
• One company visit
• Grade certificate
• Social and cultural program (guided city tour, visit of Village Museum, Romanian evening)
• Transportation to Alba Iulia and lunch in Alba-Iulia on Saturday

The program fee does not include:
• Visa expenses
• Travel costs to and from Cluj-Napoca
• Insurance costs
• Bank commissions