7 August 2020
This course investigates the practices and challenges of government or government-related organizations as well as non-profit organizations in the marketing communication of social causes. The course discusses the characteristics of social marketing, the design and implementation of social marketing campaigns, contents creation in digital era, the evaluation of marketing efforts, and human resources management in the non-profit organizations context.
EUR 343: Exchange students: No Fee
Freemovers, EU/EEA: 343 EUR
Freemovers, NON-EU/EEA: 730 EUR
Books, course materials, social programme, and housing are not included in the fee.
No scholarships available