Social Marketing

This course investigates the practices and challenges of government or government-related organizations as well as non-profit organizations in the marketing communication of social causes. The course discusses the characteristics of social marketing, the design and implementation of social marketing campaigns, contents creation in digital era, the evaluation of marketing efforts, and human resources management in the non-profit organizations context.

Course leader

Kara Chan

Target group

Bachelor's level

Fee info

EUR 343: Exchange students: No Fee

Freemovers, EU/EEA: 343 EUR

Freemovers, NON-EU/EEA: 730 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available