3 July 2020
The course introduces students to the interdisciplinary field of neuromarketing. Students will examine consumer’s cognitive and emotional responses to marketing by using insights and methods from consumer psychology and neuroscience.
Prof. Rumen Pozharliev
Bachelor's degree students
The course primarily focuses on the consumer as an individual as well as on the way social context and other social variables can influence consumer behavior. The underlying theme of the program is that purchasing behavior is largely driven by processes that occur outside a consumer’s conscious awareness. By understanding these unconscious processes, marketers can predict consumer behavior more accurately.
EUR 1000: Fee includes:
- 1 week course
Fee does not include accomodation in Luiss campus
EUR 450: "Fee 2 is optional and includes:
- 1 week accomodation in single room
300 for accomodation in double room