E-sports Management: The Worldwide Game Changer

E-sports around the world continue to become more commercialized as their popularity grows. It is important to understand how these organizations run as a business in order for them to maximize their profits and thrive in today’s global economy. This course is designed to introduce students on how to manage various aspects of the esport industry, including marketing, event management, careers, and revenue generation. Concepts such as the uniqueness of the esport industry that makes it different from traditional sports will be covered.

Want to e-meet the course leader ? check his welcome video here: https://youtu.be/f2y2QJxBGeA

Course leader

Joey Gawrysiak, visiting professor from Shenandoah University in the United States

Please contact the summer term team at summer@audencia.com for more details.

Target group

Upper undergraduate students and graduate students

Course aim

Upon successful completion of this course, students will be able to:
o Explore practical esports management skills.
o Analyze and critique contemporary esports management issues.
o Design new forms of revenue generation
o Explore and present a solution to a contemporary esports management issue.
o Critically discuss the esports ecosystem and how each part impacts other parts of the industry 

o Describe the different types of games and events that are run across levels of esports competitions 

o Demonstrate an understanding of the history of esports leagues and events and how they impact the current and future landscape

Fee info

EUR 500: 500 euros tuition fee for free movers + 100 euros administrative fee (all participants)
EUR 0: no tuition fees for nominated students from partner universities

Scholarships

n/a