Paris, France

Strategic Management

online course
when 8 February 2021 - 12 February 2021
language English
duration 1 week
credits 4 EC
fee EUR 400

This course takes a deep-dive into Strategy and Strategic Management, which we understand the theory of how a firm competes successfully against (domestic and international) rivals. In close connection to the scholarly discipline of strategy, this course will focus on the strategic decisions managers take on the corporate and business-unit level directed at improving organizational-level outcomes, primarily performance. We will get familiar with the process of strategy formation; acknowledge the different strategic issues that arise at different levels inside multi-business firms; and learn to apply frameworks and theoretical perspective that allow collecting and synthesizing relevant information on the internal and external factors that shape firm strategy and performance.

Course leader

Please contact Claire DELHOMME, winter term manager: winter@audencia.com

Target group

Upper undergraduate students and graduate students

Course aim

By the end of the course, you will be able to:
• Recognize different conceptions of strategy;
• Elaborate on the main theoretical perspectives that underpin strategy and strategic management
• Explain the process of strategy formation
• Apply adequate frameworks to identify and evaluate strategically relevant factors in the internal and external environment of the firm
• Identify strategic issues on different levels of analysis and develop strategic arguments on how to solve them
• Make informed strategic choices on the corporate- and business unit-level of strategy
• Assess and critically reflect on the strategies implemented by real-life firms

Fee info

EUR 400: 400 euros tuition fee for free movers + 50 euros administrative fee
EUR 0: no tuition fees for nominated students from partner universities

Scholarships

N/A