Vienna, Austria

Branding: A Practical View and Why It Matters

when 19 July 2021 - 23 July 2021
language English
duration 1 week
credits 3 EC

This course is part of the (on-campus) July Graduate Program of the International Summer University 2021 at WU (ISU WU).

Course leader

This course is part of the (on-campus) July Graduate Program of the International Summer University 2021 at WU (ISU WU).

Target group

Graduate students

Course aim

The basic philosophy for this course is to blend theory and practice of brand management. Branding is both an art and a science. Few branding situations have a definitive, unqualified “right” answer as to what is the best approach. However, when armed with relevant and comprehensive theories, appropriate frameworks and models and familiarity with past successful and unsuccessful branding strategies, managers can make better and more informed decisions that are more likely to yield successful
implementation. Lessons from this class can also help students with their own personal branding.

Credits info

3 EC
This course is part of the July Graduate Program of the International Summer University 2021 at WU (ISU WU).
ISU WU graduate students take three business courses worth 9 ECTS credits in total.

Fee info

EUR 0: For information regarding participation fee and payment please visit our website.

Scholarships

WU offers selected scholarships to students participating at the ISUWU. These scholarships highlight WU’s focus on emerging markets regions. Students can apply for a scholarship during the online application, if they meet the respective criteria.