St.Petersburg, Russia

City Branding

online course
when 5 July 2021 - 16 July 2021
language English
duration 2 weeks
credits 5 EC
fee EUR 270

The course “City Branding” is designed to provide students with practical introduction to such a topical phenomenon as branding of areas, cities and regions. The course covers a comprehensive and integrated review of existing projects in city, urban, regional and global branding; branding of tourist destinations in different countries of the world. The emphasis is put on Russian experience. Within the module you will gain the knowledge about Russian culture, traditions and identity. You will get the closer look at Saint Petersburg in the context of Russian culture, examine the best practices in territorial branding implementations.

The training course will be held in the format of scientific-practical discourse as close as possible to the realities of today’s international competition. Lectures, seminars and business games are to cover the most important and challenging issues of city branding in different regions. During academic studies you will explore the architecture and attributes of the territorial brands, get acquainted with the main tools, approaches and strategies of regional branding, urban environment and the stages of territorial brands development and rebranding. And thematic virtual excursions and academic sessions will colour up the routine and make this study efficient and unforgettable.


Socio-cultural program of extracurricular activities and networking events are included*:

Online format:

- Online Pub Quiz;
- Online Interactive Tour to SPbPU Museum;
- Online broadcasting of excursion to the Hermitage museum;

On-site format:

- Boat city tour for students to get acquainted with the beauty of the city;
- Excursion to the Hermitage, one of the world’s largest and oldest museums of fine art;
- Pub Quiz in the city center of St. Petersburg;
- Excursion to Pushkin, former tzar summer residence famous for its palace and park ensemble. Students will visit the outstanding Catherine Palace with glorious Amber room (optional, for extra price);
- Excursion to Peterhof palace-ensemble with picturesque gardens, a countless number of fountains and giant golden statues (optional, for extra price)
*All of the listed above activities are planned to take place but in case any of those will have to be cancelled, an alternative event will be offered to participants.

Course leader

Professors and lecturers:

PhD Nelli Kozlova, Associate professor;
PhD Elena Korchagina, Professor;
PhD Natalya Pletneva, Associate professor;
Phd Ksenia Kuzmina, Associate professor.

Target group

Entrance requirements

Good command of English. All classes and extracurricular activities are carried out in English. Knowledge of the Russian language is not required.
Applicants are expected to have at least 1 year of University level studies.

Fee info

EUR 270: Online format

Participation fee includes tuition fee, study materials, field trips (for on-site format) and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).
EUR 510: On-site format

Participation fee includes tuition fee, study materials, field trips (for on-site format) and cultural program.

Upon successful completion of the course students will receive hard copies of certificates with ECTS credits (mailed by post in case of the online format of the Summer School).