Rome, Italy

Luxury and fashion industry: value chain and business models

when 5 July 2021 - 6 August 2021
language English
duration 5 weeks
credits 4 EC
fee EUR 1000

Luxury and fashion industry: value chain and business models is the first week of the Summer School in Luxury and Fashion Management.

Main topics:
- Luxury Market and Key Players
- DNA and Codes of a luxury brand
- Branding in luxury and fashion
- Communication and digital transformation (CRM)
- Retail in luxury and Fashion

Target group

The Summer School is aimed at recent graduates — or those graduating soon — with a Bachelor’s or Master’s Degree in any discipline who want to get in touch with the luxury business for the first time.

Course aim

Luxury and fashion industry: value chain and business models Summer School aims to provide students with a clear overview of the fashion and the luxury industry along with its current challenges. These topics will be explored further in the second week of the Summer School entitled New trends and innovations in the luxury market and, above all, during the Level I Master in Fashion, Luxury and Tourism Management – Major in Luxury Management.

Credits info

4 EC
The Summer School Luxury and fashion industry: value chain and business models provides students with 4 ECTS - European Credit Transfer and Accumulation System.

At the end of the programme a certificate of participation will be issued to those who have attended at least 80% of the didactic activities included in the programme.

Fee info

EUR 1000: Tuition includes materials and access to all Luiss Business School facilities, but does not include accommodation.

Fee waivers are available for participation in more than one week.

For participants enrolling in the Master in Fashion, Luxury and Tourism Management a.y. 2021-2022, the cost of the single week, will be deducted from the cost of the Master programme. Futher deductions and facilities are granted to those attending two or three Summer School weeks.

Register for this course
on course website