Digital Economy and Marketing Technologies for a New Consumer

During the pandemic, the global consumer has evolved and the way we address and create products and services to offer something valuable must absolutely change. The Marketing Technologies allow the marketers to design products and services and to communicate and connect with the consumer in ways we never imagined.
This course will cover the evolution of the consumer since Socialnomics (the impact on the economy due to social media), until these unexpected pandemic times. The use of Marketing Technologies is the way all the industries can face and more important impact and satisfy the New Global Consumer.

If you cannot join on campus, the module will also be offered online May 22-May 26

You may find more information on the course on our website.

Course leader

Susana Georgina Morales, visiting professor from Tec de Monterrey, Mexico-Alibaba Global trainer

Target group

bachelor- master's degree students

Course aim

At the end of this course, participants will be able to:
• Understand the digital economy and all its components
• Privilege the consumer while creating products, services, and marketing strategies.
• Know the marketing technologies and how they changed the consumer
• What is mobile marketing, and online advertising to achieve the marketing objectives of the companies.
• Content and emotional marketing, the difference between a campaign and a viral strategy.

Credits info

4 EC
4 ECTS / 2 US

Fee info

EUR 500: 500 euros tuition fees for free movers + 100 euros administrative fees (all applicants)
EUR 100: no tuition fees for nominated students from partner universities, only 100 admin fees

Scholarships

n/a