Doing Business in a Changing World

▪ To be open to cross-cultural perspectives and work in a multicultural environment
▪ To be equipped with efficient business skills and apply knowledge in order to meet the expectations of
the professional world
▪ To be entrepreneurially-minded and understand the environment of a company whatever the activity
sector.

Course leader

By the end of the course, the students will be able to
✓ Understand the main characteristics of globalization, internationalization of MNEs, and digital
transformation of innovation strategy.
✓ Analyze the influence of the changing business environment

Target group

There are no pre-requisites for the course. Meanwhile, basic knowledge in strategic management, innovation management, geopolitics and other related business subjects is desired.

Course aim

In this course, students will study the reasons behind the diverse developments in the globalized world, and learn to transfer theoretical concepts to practical applications. Students will also formulate effective managerial recommendations for future entrepreneurs to create businesses from new business opportunities and provide policy recommendations for business decisionmakers

Credits info

10 EC
6 ECTS Credits
30 class-hours + Independent learning hours

Fee info

EUR 1000: Early bird for application before 30, April 2022 : € 1000 (regular fee).
EUR 650: Partner University fee (please contact us : short-term@em-normandie.fr) to check eligibility.