25 July 2024
Interpersonal & Social Media Influences in a Phygital World
- Raise students’ awareness of the key role of influence in Marketing and Sales.
- Teach participants how consumers are influenced during their decision process.
- Develop open-mindedness about new approach in marketing.
- Illustrate theories through simulations and examples drawn from various sectors.
- Improve performance through digitalization by using a transformation initiative
Course leader
For any information, please contact short-term@em-normandie.fr
Target group
Open to Undergraduate and Graduate students
For non-native English speakers: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.
Course aim
Participants should be able to:
- To know when and how to apply the main theories of influence.
- To implement influencer communication and trigger positive WOM for their brand
- To create transformative online strategies and lead their target audience in a desire direction
- To design technology-driven tactics for consumer engagement and apply change methods and tool to improve user experience using insights from behavioural and neuroscience.
Credits info
6 EC
6 ECTS Credits
30 class-hours + Independent learning hours
Fee info
EUR 1250: Early bird for application before 30, April 2024 : € 1100 (regular fee).
EUR 890: Partner University fee (please contact us : short-term@em-normandie.fr) to check eligibility.
Early bird for application before 30, April 2024 : € 690 (Partner University fee).