15 July 2022
New Marketing Trends
• New Marketing Trends
• SEO and SEM
• Business Case
• Place Marketing
• Cause-Related Marketing
• E-Content Marketing
• Business Case
• Portuguese Language and Culture
All sessions and materials are in English.
Message from the Programme’s Coordinator
Is there anything lacking in your academic path that holds you back from taking the next step forward? Are you aiming to discover the latest marketing trends? Would you be willing to learn how to develop a busines
This course is aimed at those interested in getting acquainted to the latest trends in marketing, either graduate or master students.
Students and recent graduates at undergraduate and graduate level of all areas.
Fluency in English, no knowledge of the Portuguese language is required.
More than 18 years old.
Current changes resulting from globalization (and globalization) and approximation of markets allowed us to identify a different set of lines of thought and actions taken by consumers and organizations in their attempts to survive and adapt to this new environment in which business is conducted. This course will seek to recognize the major market and consumer trends, which characterize the present business scenario, strongly marked by the digital paradigm.
The objective is to develop and inspire students with skills for understanding the direction marketing is taking and the ability to effectively respond to these developments in key areas - economic, social, technological, environmental and cultural.
Participants will obtain 3 ECTS, provided they attend all sessions and carry out the assessment to the level required. Assessment is based on a group assignment (65%) and an exam (35%).
EUR 440: Fees include all the materials.
Fees do not include: travel costs, meals, accommodation and insurance.
For more information, please visit our website.