25 September 2022
Design for Hardware Startupsblended course
Tobia Repossi guides you to work with startups or to build your own consumer product.
Intensive course 50% VR - 50% classroom learning.
5 x 1 hour online lessons (5 days)
5 x 1 hour in Bologna (6 days with 2 full field trip days).
3 field trips to Bologna, Milan, Florence.
Minimum attendance of 7 students.
Tobia Repossi is a designer with twenty years of experience in product design for furniture, electronic appliances, and accessories. He has worked for major Chinese market-leading companies as well as European and American brands and for dozen of startups
Dedicated to Industrial and Product Designers who want to familiarise themselves with the booming world of electronic appliance startups.
Basic conceptual sketch knowledge.
Basic knowledge of what is inside everyday things and a passion for dismantling them.
Basic knowledge of the world of crowdfunding.
Basic knowledge of parametric 3D software such as Rhino, Solidworks, Onshape.
Basic knowledge of materials and techniques.
A passion for making and experimenting.
Attitude for learning by doing.
Presentation of the lecturer and guest speakers.
Hardware is Hard
No cliché has ever been truer than this: “Hardware is Hard.”
Too many hardware startups fail to deliver on their promises by spending too much time on the technical aspects of their product rather than their business as a whole.
There’s a bit of disagreement on just how tough the startup world really is. So how many business dreams die quickly on the vine?
Forbes Magazine says it’s 90 percent. The Wall Street Journal says it’s 75 percent.
The actual numbers don’t matter. What does matter is realizing that founding a hardware company with a great product idea is only the start. You’ve got to finance it, manufacture it, market it and sell it. Not keeping a close eye on any of these aspects can make the difference between success and failure.
Planet Centred Design
Values and issues about the responsibility of a designer towards the planet.
Shifting from Human-Centered Design to Planet Centered Design.
Sustainability and different points of view on innovative design for a better world.
Design for manufacturing and assembly (DFMA) and for Disassembly.
Make a successful product
Your 3D product design model might look stunning enough to be in an art museum, but that doesn’t mean it’s going to make a great product.
Simple design questions and methodologies that can make or break a new consumer product.
A “Hall of Shame” of epic product design failures executed by extremely talented and well-funded teams.
The value of the intellectual property (IP) today in the hardware startup space is critical, especially when dealing with suppliers all over the planet. If they were to share your IP with your competitors, they could get an equivalent product to market before you on the back of your hard work and innovation.
A chat with Yoann Boudou, Product Developer from Supernova Innovation China.
Ship today rather than refining and ship tomorrow.
Common startup mistakes versus success stories in 10 years of product managing experience in China.
A chat with Bojan Smiljanic, Designer and Crowd Funding expert about his products on Kickstarter and how to work with hardware startups.
Build a Successful Startup
A chat with Andrea Carbone, Strategy Consultant from Clientfinder Italy
Materials for Hardware Products
An overview of the most used materials in hardware products:
Ceramic and Glasses
Metals and alloys
Technologies for Hardware Products
Injection and gas-moulding
Sheet metal bending and shaping
CNC and soft tooling
Finishing tools and technologies
An overview of the most used technologies used in digital fabrication.
Modern CAD for Product Design
How to use modern cloud and connected CAD machines to improve and speed up the production process.
A Chat with a PTC tutor about Onshape®
Collaboration and Data Management
86% of companies say they need to reduce errors resulting from working on the wrong version of a design or receiving important project information too late.
An overview of the critical role that data management plays at every stage of the product design and manufacturing process.
An overview of the most useful cloud-based services for FEM and how to verify your product before delivery.
How to apply agile prototyping taking advantage of multiple modern technologies and services.
An overview of the software and methodologies involved in Generative Design and Topological Optimization with Paramatters®
An overview of the most used communication and management tools used by startups with Trello® and Slack®.
An overview of the most used render engines with Keyshot® and Reality Server®.
Case History 1 Audio Products
A chat with James Bertuzzi, entrepreneur and owner of Status Audio USA.
Case History 2 Video Products
A chat with Durlabh Jain, entrepreneur from Coolr Group USA.
EUR 3800: What's Included:
Oculus Quest® 2 VR headset.
Accommodation in Bed & Breakfast or guesthouse with breakfast included for 7 nights (rated 'Excellent')
Lunches during lesson days.
Assistance in Italy and booking management with qualified English speaker.
Weekly travel insurance.
Certificate of attendance.
Consumable material for classes.
Tickets for museums and venues.
Breakfast is included in the accommodation.
Dinners and lunches during field trips will be at your expenses.
Please let us know if you any special requirements/allergies.
Transportation to and from the accommodation and field trips.