Bologna, Italy

Build a Startup or bring new business

blended course
when 25 April 2022 - 25 September 2022
language English
duration 22 weeks
fee EUR 3800

Gilberto Cavallina teaches how to bring a Startup to life or bring new potential business to a company.
Intensive course 50% VR - 50% classroom learning.

5 x 1 hour online lessons (5 days)

5 x 1 hour in Bologna (6 days with 2 full field trip days).

3 field trips to Bologna, Milan, Florence.

Minimum attendance of 7 students.

Course leader

Gilberto Cavallina is a startupper himself, he founded the successful platform Comuni-Chiamo. He is a writer, trainer and adjunct professor at Università di Bologna and Bologna Business School.

Target group

​Dedicated to Industrial, Product Designers and Business Angels or Entrepreneurs who want to build their own startup or bring new business to an existing company.

Basic math knowledge.
Basic business knowledge.
Basic knowledge of materials and techniques .
A passion for exploring ideas, building tests and learning through validations.

Course aim

Presentation of the lecturer and guest speakers.
What is a startup.
A startup lifecycle and the uncertainty curve.
The innovator’s dilemma.
Company vs Startup.
Find your niche.
Lean startup principles.
Assumptions vs facts.
The validation canvas.
Design your validation canvas.
Startups and failure.
Smart failures as a strategy for success.

Blue ocean strategy.
Design the strategy canvas.
Where to play?
Explore the tool to find out your first market.

Business models
What is a business model?
The 9 blocks of a business model.
The business canvas vs the lean canvas.
Design your canvas.

Build for growth
What scalable means.
Start building things that don’t scale.
“Cookies and meals”.
Optimize for word of mouth.
The NPS score.

Marketing and Sales
Marketing and sales principles.
Focus on sales first.
Software for marketing and sales.
Customer segmentations.
Early adopters model.
How to find your early adopters.

Lean principles
Validation ideas.
Design and launch your experiments.

The key metrics in a business.
Create your business plan.

VC and business angels.
How to raise money.
Design your investor pitch.

How to create the right team.
How to communicate and create alignment.
Softwares for collaborations.

Startup mindset
Problem solving (and problem framing).
How to take decisions.


Fee info

EUR 3800: What's included:

Oculus Quest® 2 VR headset.
Accommodation in Bed & Breakfast or guesthouse with breakfast included for 7 nights (rated 'Excellent')
Lunches during lesson days.
Assistance in Italy and booking management with qualified English speaker.
Weekly travel insurance.
Certificate of attendance.
Invitation letter.
PCR Test.
Consumable material for classes.
Tickets for museums and venues.
Transportation to and from the accommodation and field trips.