15 July 2022
Venus on the Screen
Venus on the screen aims to delve into the processes of influence of advertising discourse and the effects that these messages have on society.
Starting from the key concepts of advertising language, the course will review different audiences and the impact of advertising strategies on them. For this, the assessment of elements such as memory, persuasion and attitudes towards advertising and advertising campaigns in audiovisual format will be applied. The theoretical sessions will be combined with practical exercises for analyzing and developing advertising campaigns based on critical thinking around the topics covered in class.
2nd, 3rd and 4th year undergraduate students
EUR 150: Registration fee (non refundable)
EUR 550: Tuition Fee (non refundable)
Non UPF students from universities with an international exchange partnership with UPF will be exempt of paying the 150€ non refundable registration fee.