Design and Innovation in Business

During this course you will explore the business case for design and creativity in the workplace. Working in teams you will explore and solve design problems, experimenting with creative approaches and thinking in design which may be new to you.

Through taught and practice sessions within the design studio, workshops, and seminars, you will build your understanding of how to visually communicate ideas collaboratively. You will use design methods as a tool for improving your observational skills and to create suitable outcomes, you will practice how to identify problems / opportunities and develop a line of inquiry through the design process.

During the course you will:
• Learn what type of creative person you are.
• Learn how to visualise your own thought process.
• Explore where to find inspiration for ideas and how to translate these into concepts.
• Demonstrate your ability to use basic sketching and modelling techniques to show your thinking.
• Learn how to explore and unpack trends to identify focused themes and discover meaningful insights.
• Improve your project management, leadership skills, & verbal presentation.

Course leader

Kathryn Pashley and Chris Hanley, Lecturers in Product Design.

Target group

course is ideal for university-level business and marketing students who wish to explore their creativity by combining techniques from the design and marketing professionals. You should have the required English language skills.

Course aim

After studying on this course, you should be able to:
• Appreciate the value of creativity and innovation in today's business environment.
• Communicate ideas and thinking and be able to apply techniques to do this effectively.
• Demonstrate knowledge of people's behaviour and experiences.
• Share critical evaluation and feedback with each other.
• Use sketching and modelling techniques to develop tangible concepts.
• Manage a project effectively.

Credits info

10 EC
10 UK Credit / 5 ECTS. You will received a certificate and an official NTU transcript of results with your credits recorded.

Fee info

GBP 1200: Apply and pay your tuition fee by 30 April 2024 and receive our Early-Bird discount of £100. Tuition fee includes course materials, our exciting social and cultural programme, support from our friendly team of student buddies, use of our GSS Hub with free drinks, and a trip to the beautiful university city of Cambridge.
GBP 440: Accommodation in our on-campus student halls. All rooms are single with ensuite facilities and shared kitchen and living spaces. Halls are self-catered and kitchen and bedding packs will be provided. Our accommodation is right in the heart of the city and so there are lots of food shops, cafes, restaurants, bars and takeaways just a short walk away.

Scholarships

£100 Early-bird discount if tuition fee payment is received by 30 April 2024. A further discount is offered to groups of 10+ students travelling from the same University.