22 July 2022
Entrepreneurship, Innovation and Global Purpose
This intensive summer program will look at the different stages of founding a startup. Is your business model ready? What are the different channels of funding? What are investors looking for in your pitch? Is your model sustainable? Have you found your corporate purpose and how can you achieve it?
We will explore current methods and instruments to better understand the importance of sustainability and scaling for entrepreneurs and SMEs. You will learn about the characteristics of a good leader and the importance of purpose in leadership.
It is presented in two modules:
Module I: Discovering Entrepreneurship and Innovation
Participants will experience a hands-on approach to entrepreneurship and founding a startup. Learn how to develop your business model, the different approaches in funding, branding and leadership.
Highlight: an integrated 3-day program on the luxury market. How luxury brands, Swiss and international, have successfully positioned themselves, their marketing strategies and various factors that contribute to their success. This special integrated program includes company visits and workshops with executives and leaders in the industry.
Module II: How to lead with Purpose and Global Impact.
Participants will learn how purpose-driven leadership could transform their ventures as well as how big a role sustainability and leadership play.
Attend lectures and Company visits, discuss case studies, and explore the Swiss entrepreneurial ecosystem while discovering the local culture
The summer school is open to all candidates of all disciplines and study programs. Participants must bring with them a keen interest in Entrepreneurship. Bachelor students must have completed at least two years of studies.
Individuals who has a entrepreneurial project and would like to benefit from the collective knowledge of the summer school may submit their projects to be reviewed.
English skills of level B2 CEFR or higher are essential
To present the different ways business ideas, startups and companies are founded and led with purpose
To implement the knowledge and motivation acquired during the summer school in the participants' own business ideas
To impart knowledge and insights of the leading players in international luxury on marketing, logistics and sales.
To enhance participants' empowering leadership capabilities
Participants who successfully complete the summer school will be presented with a certificate of completion and 10 ECTS.
Validation of credits by their home universities is the responsibility of the participants.
CHF 2200: Professionals fee
Fees include all lectures, course material, transfer to company visits and recreational events.
Accommodation may be arranged upon request and is charged separately.
CHF 2000: External student fee.