Zagreb, Croatia

Design Thinking

when 20 June 2022 - 8 July 2022
language English
duration 3 weeks
credits 6 EC
fee EUR 1449

ZSEM views this course as providing essential skills for its graduates to lead the innovative organizations of tomorrow. This course is aimed at developing a unique methodology of innovation and creativity called design thinking. The approach helps individuals identify understanding for customers; this is a human-centered approach, empathy, prototyping, and testing of products, processes, or services.

Drive, Passion, Achievement. What motivates a person to start thinking about their customers? What is the use of this methodology and how can this methodology help individuals but also companies? How do you define an entrepreneur? During the summer school, students will explore the methodology, experience, and learn how to use it in everyday life but also in their jobs.

Topics covered:

Everyone is a designer/understand class objectives & harness the designer mindset
The Wallet/Bag Challenge
Gain a quick introduction to the design thinking methodology
Go through all stages of the methodology through a simple design challenge
Teams & Problems
Start Design Challenge #1 and learn about teams & problems through this, foster team collaboration, find inspiration from the environment and learn how to identify problems
Empathizing – continue Design Challenge #1 and learn empathy
Learn techniques on how to empathize with users
Go to the field and interview people in their environments
Continue Design Challenge #1 and learn how to brainstorm effectively, encourage exploration, and foster spaces for brainstorming
Continue Design Challenge #1 and learn how to create effective prototypes, build tangible models and use them as communication tools
Start giving constructive feedback to classmates and teammates
Finish Design Challenge #1 and iterate prototypes and ideas through user feedback
Evolve ideas and prototypes through user feedback and constructive criticism, get peer feedback on individual and group performance
Get new teammates for the next challenge
Receive details on Design Challenge #2
Design Challenge #2 preliminary report submission – skill-building & complementary material
Design Challenge #2 final report submission – receive details on Design Challenge #3 – skill-building & complementary material
Design Challenge #3 preliminary report submission – Pitch Party for Design Challenge #4 & Team Finalization – skill-building & complementary material
Design Challenge #3 final report submission – skill-building & complementary material
Design Challenge #4 preliminary report on skill-building & complementary material
Design Challenge #4 final report & presentation on reflection & final feedback

Course leader

Ivija Bernatović, MBA is currently a doctoral student at the Faculty of Economics, University of Ljubljana, with the topic of family entrepreneurship. She is the director of the Center for Entrepreneurship and Innovation at ZSEM.

Target group

Undergraduate and graduate students of business, economics, or any related field.

Fee info

EUR 1449: The tuition fee includes:

1 course from the International Summer School course list (6 ECTS/3 US credits)
Optional Croatian Studies course (4 ECTS/2 US credits) with visits to cultural and business institutions
4- day study trip to National Park Plitvice Lakes, the city of Zadar with a boat excursion to National Park Kornati and a company visit to Pelagos Net (tuna farm), 3 nights accommodation in Zadar
Moodle E-learning access
All study materials
Rich social program

The tuition fee does not include:

Accommodation in Zagreb
Administrative fees for visa processing and health insurance
Travel expenses
EUR 999: Early-bird tuition fee for payments before April 30th, 2022.


Students from ZSEM partner universities pay a special tuition fee of 800 EUR.