Istanbul, Turkey, Turkey

Integrated Marketing Communications

when 22 July 2023 - 5 August 2023
language English
duration 2 weeks
credits 3 EC
fee USD 850

The course aims to provide ability to make comment and understand basic principles of gaming industry that includes game development and marketing strategies. In the course, it is planned to explain the main operatives of developer and player parties in the context of basic gaming technologies and the linked elements related with distribution, publishing and platform systems. Within this scope, the unique models of the relevant ecosystem will be mentioned and financial principles will be detailed under critical headlines such as physical retail, virtual retail, and other production factors of the digital environment.

Course leader

Asst. Prof. Dr. Ali Efe ─░RALI

Target group

The course is open to all undergraduate and graduate students who interests to work in gaming industry. Especially in social sciences, international relations, humanities, arts, communication (new media, journalism and radio-tv and cinema, public relations), political science, economics, business administration, design oriented disciplines (game, graphics, animation), computer engineering.

Course aim

Students who take the course will be able to interpret general marketing principles through multi-disciplinary ecosystems and explain business planning & analyzing processes together with models and methods in terms of marketing operations.

Fee info

USD 850: What is included :

50 course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
14 Nights Superior Hostel Accommodation in shared rooms
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Gastronomy workshop followed by cocktail party
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, T-shirt, Notebook and Pens)
USD 750: Early Registration Discounted Fee applicable until March 30,2023.


Scholarship scheme is coordinated directly with universities. Conditions apply.