Brand Management

blended course

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Course leader

Prof. Dr. İlkay Karaduman

Target group

Undergraduate and Post Graduate University Students

Course aim

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Fee info

USD 1090: Early Registration Discounted Fee valid until 01 November 2023
Program Fee Includes;
50 face to face + online course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
6 Nights accommodation in luxurious resort hotel in Antalya, all inclusive basis.
8 Nights 4 Start Hotel near campus accommodation (Bed and Breakfast) in shared rooms in Istanbul
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, Sweatshirt, Notebook and Pens)
USD 1190: Program Fee valid until the end of registration deadline.
Program Fee Includes;
50 face to face + online course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
6 Nights accommodation in luxurious resort hotel in Antalya, all inclusive basis.
8 Nights 4 Star Hotel Accommodation ( Bed and Breakfast) in shared rooms in Istanbul
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, Sweatshirt, Notebook and Pens)

Scholarships

Scholarship scheme is coordinated with universities only.