Brand Management

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Course leader

Prof. Mufe Irfanoglu

Target group

Undergraduate and Post Graduate University Students

Course aim

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Fee info

USD 760: Early Registration Discounted Fee valid until 01 November 2022
Program Fee Includes;
50 course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
6 Nights accommodation in luxurious resort hotel in Antalya, all inclusive basis.
8 Nights Superior Hostel Accommodation in shared rooms in Istanbul
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, Sweatshirt, Notebook and Pens)
USD 860: Program Fee valid until the end of registration deadline.
Program Fee Includes;
50 course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
6 Nights accommodation in luxurious resort hotel in Antalya, all inclusive basis.
8 Nights Superior Hostel Accommodation in shared rooms in Istanbul
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, Sweatshirt, Notebook and Pens)

Scholarships

Scholarship scheme is coordinated with universities only.