Antalya & Istanbul, Turkey

Brand Management

blended course
when 20 January 2024 - 3 February 2024
language English
duration 2 weeks
credits 5 EC
fee USD 1090

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Course leader

Prof. Dr. ─░lkay Karaduman

Target group

Undergraduate and Post Graduate University Students

Course aim

The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.

Fee info

USD 1090: Early Registration Discounted Fee valid until 01 November 2023
Program Fee Includes;
50 face to face + online course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
6 Nights accommodation in luxurious resort hotel in Antalya, all inclusive basis.
8 Nights 4 Start Hotel near campus accommodation (Bed and Breakfast) in shared rooms in Istanbul
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, Sweatshirt, Notebook and Pens)
USD 1190: Program Fee valid until the end of registration deadline.
Program Fee Includes;
50 face to face + online course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
6 Nights accommodation in luxurious resort hotel in Antalya, all inclusive basis.
8 Nights 4 Star Hotel Accommodation ( Bed and Breakfast) in shared rooms in Istanbul
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, Sweatshirt, Notebook and Pens)

Scholarships

Scholarship scheme is coordinated with universities only.