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on course website
when
4 July 2023
-
21 July 2023
21 July 2023
language
English
duration
3 weeks
credits
10 EC
fee
EUR 691
registration deadline
15 March 2023
Register for this courseon course website
Aarhus, Denmark
The Economics of Advertising
when
4 July 2023
-
21 July 2023
language
English
duration
3 weeks
credits
10 EC
fee
EUR 691
Advertising is ubiquitous in developed economies, influencing consumer choices, firm strategy, and resource allocation. This course examines the three primary economic views of advertising that have developed over the last century, with an emphasis on the welfare implications of each view. Specific topics related to advertising are then examined thought an economic lens – e.g., advertising and product quality and advertising and privacy.
Course leader
Gary Ferrier
Target group
Bachelor's level
Fee info
EUR 691: EU/EEA citizens
EUR 1459: NON-EU/EEA citizens
Scholarships
No scholarships available
Register for this courseon course website