Aarhus, Denmark

The Economics of Advertising

when 4 July 2023 - 21 July 2023
language English
duration 3 weeks
credits 10 EC
fee EUR 691

Advertising is ubiquitous in developed economies, influencing consumer choices, firm strategy, and resource allocation. This course examines the three primary economic views of advertising that have developed over the last century, with an emphasis on the welfare implications of each view. Specific topics related to advertising are then examined thought an economic lens – e.g., advertising and product quality and advertising and privacy.

Course leader

Gary Ferrier

Target group

Bachelor's level

Fee info

EUR 691: EU/EEA citizens
EUR 1459: NON-EU/EEA citizens

Scholarships

No scholarships available