Service Management and Marketing

About

The aim of this course is to provide an in-depth understanding of how services are conceptualized, designed and managed. Marketing issues will be discussed within a broader context of management of services, employees and operations. The role of technology, sustainability and ethics will be emphasized as well. This course provides a strong managerial orientation and strategic focus but with necessary links to theory and academic research.

Course leader

Ioannis Assiouras

Target group

Master's Level

Fee info