Social Responsability in a Digital Era

In the current globalized world, managers and business people must deal with the complexity of global online consumer psychology. It is fundamental to understand behaviour and decision-making processes in different contexts. However, customs and practices are different around the world; therefore, knowing how individuals consume could be the key to success. This course teaches students to identify and deal with the differences and barriers that they will face as managers or international team members.

Course leader

Ms Jessica LICHY

Target group

Bachelor's level

Course aim

Understand aspects of global online consumer psychology and their influence on marketing efforts;
- Become familiar with the specific aspects of socially responsible consumer psychology;
- Understand cultural differences and take advantage of diversity as a way to positively contribute to marketing efforts;
- Explore strategies to solve practical problems caused by emerging challenges caused by change in the business environment.

Credits info

10 EC
Our summer school provides 10 ECTS credits. You need to attend all the courses of the selected session, and not just one course.

Fee info

EUR 0: The summer school fees depend on the package you select : with/without accommodation. It is from 1200€ without accommodation to 2000€ with accommodation.

Scholarships

For more information, please visite our website and don't hesitate to contact us.