Digital Marketing

Digital marketing” is used to contact a specific audience, analyze their needs, promote products and services, and raise brand awareness. Digital marketing employs digital media, social media or websites, whereas traditional marketing relies on the traditional media like as magazines and newspapers. The appropriate Internet strategy could make a big difference in how well you market and sell your products. Advertisers can use an Internet to display adverts which have the ability to approach millions of people across the world.

This course covers many different aspects of digital marketing and the importance of internet in digital marketing. This course also includes the importance of Search Engine Optimization in marketing. It shows how ad ranks are important for the organizations. This course solves the basic understanding towards social media marketing viz. Facebook / LinkedIn / Twitter marketing. It also gives importance for emerging social media platforms such as Instagram and Snapchat. This course gives information about the usefulness of Search Engine advertising in Search engine marketing.

This course takes a practical approach for digital marketing learners. It covers number of web analytic tools such as Google analytics. It will cover information such as creating an ad campaign on Google / Facebook. Reader can learn about current tools and techniques of digital marketing. The reader can develop a digital marketing strategy for any business irrespective of its size, nature, product etc.

Course leader

Dr.Cihan Tinaztepe

Target group

The course is open to undergraduate and graduate students in social sciences, business and marketing, humanities, arts, communication, political sciences, philology and journalism.

Course aim

This intense digital marketing course will introduce you to the key principles and practices of digital marketing. By the end of this course, you will be able to:

1. Describe the transition from marketing to digital marketing

2. How digital technology is influencing consumer behavior

3. How to assess effectiveness of websites and create compelling web content

4. Engage consumers through email, mobile and social media marketing

5. Comprehend what search engine marketing is and how it works

Credits info

3 EC
ECTS

Fee info

USD 850: What is included :

50 course hours and relevant ECTS credits. Each applicant can only choose 1 course subject.
Course materials
14 Nights Superior Hostel Accommodation in shared rooms
Free airport transfer (for groups 10+ students)
Two weekend sightseeing tours ( Bosphorus Boat Tour & Historical Peninsula )
Gastronomy workshop followed by cocktail party
Free Museum entrances
Graduation Certificate
Graduation Ceremony and Party
Delightful Istanbul Program Amenities ( Bag, T-shirt, Notebook and Pens)
USD 750: Early Registration Discounted Fee applicable Until 30th March,2023.

Scholarships

Scholarships are coordinated directly with universities. Conditions apply.