International Business: Embracing Global Challenges

What will you study?
Birmingham is the birthplace of Industry
Revolution. From the perspective of
economics and management studies,
Birmingham stands for its rich heritage
as well as the global challenges. The
international business programme is
designed for students to develop their
understandings in theoretical frameworks
commonly adopted in examination of
international business issues.

Week 1
You will be introduced to the various concepts
and principles such as PESTEL and SWOT,
and how they are applied to international
businesses. You will also be introduced to
the project and assigned to your group. As
your project is about Birmingham, there is
a possibility that you will visit Jaguar Land
Rover Castle Bromwich plant or Cadbury
World – leading international businesses
based in Birmingham during that week.

Week 2
Under the guidance and supervision of your
tutors, you will start to do some research
on your project in your assigned groups and
apply the principles and concepts you will
have learned in building up the project.

Week 3
You will finalise your project and prepare to
present it before a panel of judges made up of
tutors and other university staff. * Students who are unable to demonstrate
the required competence in the English
language are welcome to attend the
programme on a non-credit bearing
basis. Upon successful completion of the
programme you will be awarded a Certificate
of Attendance.

Course leader

Business, Law and Social Sciences

Target group

University students

English language requirement: IELTS 5.5 or equivalent*

Academic pre requisites: Level 3 or equivalent

Course aim

The International Business course is
designed to help you develop understandings
and insights in issues and challenges
in business activities on a global scale.
It provides the perspectives to examine
business organisations within the
international economic, governmental
and social environment. There are also
introductions of contemporary business
issues in a global context, economic and
environmental approaches in international
business as well as discussions in
entrepreneurial analysis and international
strategic management in a post-Covid 19 era.

Credits info

7.5 EC
Academic status: 15 UK credits (7.5 ECTS / 3 US credits)

* Students who are unable to demonstrate the required competence in the English language are welcome to attend the programme on a non-credit bearing basis. Upon successful completion of the programme you will be awarded a Certificate of Attendance.

Fee info

GBP 2200: WHAT IS INCLUDED IN YOUR FEE?
• Academic course
• Accommodation for three weeks
• Birmingham airport pick-up and
drop-off
• Cultural visits to London, Bath and
York
• Programme of social events
• International Summer School T-shirt

*Please note travel to the UK, visa costs and other personal
travel and living expenses are not included e.g. meals.
There are many shops, canteens, cafes, and restaurants
on or near the campus. We suggest that students should
budget a figure of approximately £10 50 per day for
additional food and drink.

Scholarships

None