Digital & Social Media Marketing

To understand the concept of digital and social media marketing and the changing marketing landscape (i.e., Generative AI tools such as ChatGPT and their implication in marketing) 
To analyze and deploy digital & social media marketing strategies 
To understand the digital and social media marketing mix and promotion techniques 
To obtain familiarity with search engine marketing, social media marketing, traffic-building, and AI tools 
To understand the privacy and ethical issues of digital and social media marketing

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

To facilitate understanding, students should have basic notions of marketing. This course is designed for the 4th year of undergraduate and master’s students.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Course aim

To develop and apply a range of principles and theoretical knowledge of digital & social media marketing in order to set up a digital & social media marketing strategy
▪ To select and deploy a range of digital & social media marketing and communication
channel by taking into consideration the customer journey
▪ To use digital & social media marketing tools in order to anticipate, forecast, and
measure the effectiveness of the actions

Credits info

6 EC
6 ECTS Credits
30 class-hours + Independent learning hours

Fee info

EUR 1250: Early bird for application before 30, April 2024 : € 1100 (regular fee)
EUR 890: Partner University fee (please contact us : short-term@em-normandie.fr) to check eligibility.
Early bird for application before 30, April 2024 : € 690 (Partner University fee)