Marketing: Advertising Culture

This course deals with the importance of taking into account culture in advertising. Understanding the cultural elements in advertising and discovering how to build a successful international campaign.
Class participation + group presentation :
1How does culture impacts advertising?
2 Identifying and understanding culture in advertising
3 Advertising across cultures
4 Socio-cultural trends in advertising
5 Beyond advertising
6 Designing an international advertising campaign (by taking culture into account) group presentation + Wrap up

Course leader

Li ZHENG
l.zheng@groupe-edh.com

Target group

Students who are interested in marketing.

Course aim

Preparing students to design advertisements that communicate effectively to diverse cultures

Credits info

6 EC
- 6 ECTS for 3 US Credits or 2 weeks program
- 12 ECTS for 6 US Credits or 4 weeks program

Fee info

EUR 1400: - 1400 euros (2 weeks program / 6 ECTS)
- Optional Housing (single room) : 800 euros for 2 weeks
EUR 2200: - 2200 euros (4 weeks program / 12 ECTS)
- Optional Housing (single room) : 1600 euros for 4 weeks.

Scholarships

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