1 August 2023
International Business Strategy in the Age of Deglobalization, Nationalism and Geo-political Tensions
This course is part of the August Undergraduate Program of the International Summer University 2023 at WU (ISU WU).
The international expansion of their operations is central for the survival of an increasing number of firms. In a context of deglobalization, nationalism and geo-political tensions this internationalization poses novel challenges for firms and requires them to rethink their existing strategy and develop adjusted strategies for their international business operations. In this module we will analyze both the strategies used when expanding overseas and the strategies that can be used to operate and develop an existing network of international operations in a context characterized by deglobalization, nationalism and geo-political tensions.
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