Selected Topics in Tourism, International Hospitality and Attractions Management

Universidad Autónoma de Madrid (UAM)’s Summer School “Selected Topics in Tourism, International Hospitality and Attractions Management” (STTIHAM) is a unique opportunity to broaden your horizons in one of the most beautiful and liveliest cities of the world, while studying at a top university. The Faculty of Economics and Business Studies at UAM is ranked 51-100 worldwide in Hospitality & Leisure Management (QS World University Rankings by Subject 2022).

Given our academic strength in this field, the economic importance of Tourism in Spain, and that the UN World Tourism Organization is headquartered in Madrid, we have created this new summer program for 2023. It is offered just the two weeks before our traditional Summer School of Economics and Business (SSEB). So now we have two consecutive programs (2 + 4 weeks) that can be taken together or separately.

Course leader

Director: Prof. Dr. Miguel Buñuel

Target group

Apply for the STTIHAM Summer School if you are an undergraduate student or graduate in Tourism, Economics, Business or any other related field, and your level of English is at least B2. STTIHAM may also be appropriate for students and graduates from other fields, if they are interested in the topics covered in the course.

Course aim

A) Introduction

In the aftermath of the COVID-19 pandemic, the tourism and hospitality industry has yet to fully recover. Hotel occupancy rates and travel interest have fluctuated from season to season and country to country, all affected by government regulations, vaccine availability and consumer confidence.

As one of the sectors most affected by the pandemic, it will likely never be the same once it has fully recovered from it. Some of the effects of the crisis are likely to be no more than an acceleration of trends that already existed in the sector, such as digitization and greater consideration of sustainability issues, but other effects may be entirely new.

B) Objectives

The main objective of this course is to provide a rigorous overview of selected topics that are key to understanding the present and future of the tourism and hospitality industry. The objective of the Program is to complement the previous training that students may already have if they come from Tourism related degrees (as these students are the main target audience of the Program), with a new Spanish and, for those coming from other continents, European perspective. In addition, the Program can also open students' minds to new cutting-edge ideas that are not yet widespread in today's industry but may soon be.

Fee info

EUR 1599: The Program cost includes:
- Tuition fees for the courses selected;
- Cost of social and cultural events, as well as field trips included in the Program. More detailed program will be announced later on.
IMPORTANT NOTE: Travel, room, and board costs are NOT included. The Office of Study Abroad at UAM will provide help in finding accommodation for interested students. There are some on- and off-campus housing options available on a first-come first-served basis.

Scholarships

Discounts of 12.5% for Early Bird Registration (until March 15) and Partner Universities. Discounts can be accumulated to 25% if both apply.