
Rijeka, Croatia
Sail and Learn Summer School
When:
07 July - 18 July 2025
Credits:
10 EC
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Business & Entrepreneurship
When:
12 June - 30 June 2023
School:
TBS International Summer School
Institution:
TBS Education
City:
Country:
Language:
English
Credits:
6 EC
The explosive growth in the amount of data created in the world by humans and machines continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of the data-driven business era. In this new data-driven business world, marketers need to incorporate data into their decision-making processes in order to gain a competitive edge by: interacting with customers in a more personalized and efficient manner, by designing products and services that perfectly match customersβ fast-changing needs and desires, but also by managing marketing and communication campaigns in real-time.
In other words, the data revolution goes way beyond the boundaries of a mere technological evolution, marketing professionals must get used to evolving in a volatile and fast changing business environment, and thus acquire new forms of expertise and skills that are at the junction of digital marketing innovation and analytics.
Bachelor students, 20-26 years old,
β’ Understand the business reality that hides behind the term big data.
β’ Understand the specificities of the data-driven business era as well as data-driven
marketing
β’ Understanding how artificial intelligence will transform businesses
β’ Understanding how machine learning can help solve business problems
β’ Respond to a business problem using a data-driven approach (data-visualization and machine learning)
β’ Gain knowledge and skills in the domain of data visualization
β’ Understand and implement a marketing data-driven decision process
β’ Be able to answer a marketing problem using a (big) data visualization tool
Fee
3600 EUR
When:
12 June - 30 June 2023
School:
TBS International Summer School
Institution:
TBS Education
Language:
English
Credits:
6 EC
Rijeka, Croatia
When:
07 July - 18 July 2025
Credits:
10 EC
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Milan, Italy
When:
30 June - 18 July 2025
Credits:
6 EC
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Copenhagen, Denmark
When:
24 June - 10 July 2025
Credits:
7.5 EC
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