Porto, Portugal

New Marketing Trends

when 8 July 2024 - 19 July 2024
language English
duration 2 weeks
credits 4 EC
fee EUR 440

The course – to be conducted totally face-to-face - provides a foundation of knowledge on some of the latest marketing trends. Current changes resulting from globalization (and de-globalization) and approximation of markets allowed us to identify a different set of lines of thought and actions taken by consumers and organizations in their attempts to survive and adapt to this new environment in which business are taking place. Therefore, this course will seek to recognize the major market and consumer trends, which characterize the present business scenario, and strongly marked by the digital paradigm.

Target group

Undergraduate or master students

Course aim

This Summer School taps a relevant need that Management students feel concerning Marketing and the production of a Business Case.

In this Summer School, students will learn how to produce a business case addressing a new marketing trend. They will also be thought how to present their business ideas at an investor audience.

Credits info

4 EC
Students will present their projects on the final day of the school. Each group should be given 15 minutes to present and answer to questions from the board. The project should have a written report. The group is free to decide on the format of the report.

In the final day of Summer School, students will also complete a written (no-open book) exam.

Fee info

EUR 440: Accommodation is not included
EUR 0: Please, contact: summerschools.cpbs@ucp.pt