14 June 2024
Doing Business in Europe – with AI
AI technology has developed rapidly in recent years and is revolutionising the business sector. The wide range of applications of AI poses new challenges and provides new opportunities for businesses. Advancements in this area are being stalled due to a shortage of skilled people that understand the technology and the needs of a client. This course positions students between the AI technology and business development, we call it an AI translator. Students will learn how to bridge the gap between the IT experts who are programming AI tools and between the client who needs to understand the technology, its potential and the risks. General classes about countries and culture will overlap with the Sustainable Marketing group. Students will develop an innovation that will be pitched to the client in the form of an experience. No programming experience required.
Course leader
Elanna Veldkamp - Coordinator
Target group
Students from all majors and programmes!
Course aim
Students will learn how to bridge the gap between the IT experts who are programming AI tools and between the client who needs to understand the technology, its potential and the risks.
Fee info
EUR 1250: This fee includes:
programme participation,
airport pick-up,
European cooking class,
excursion to Schiermonnikoog,
business trips,
student support,
certificate upon completion.
EUR 2250: The fee starts at €1250 (with early-bird discount: € 1150) With housing, transportation and added extras, the total cost can vary from €2250 to €2800.