Digital Economy and Marketing Technologies for a New Consumer

About

During the pandemic, the global consumer has evolved and the way we address and create products and services to offer something valuable must absolutely change. The Marketing Technologies allow the marketers to design products and services and to communicate and connect with the consumer in ways we never imagined.
This course will cover the evolution of the consumer since Socialnomics (the impact on the economy due to social media), until these unexpected pandemic times. The use of Marketing Technologies is the way all the industries can face and more important impact and satisfy the New Global Consumer.

Watch the introduction video from our lecturer: https://www.youtube.com/watch?v=CQQzCEzV-g8&list=PLP50KxCec6byEPCzMl6tBCT0m1C1po4fn&index=8

Course leader

Susana Morales, visiting professor from Tecnológico de Monterrey (Mexico) and México-Alibaba Global trainer.

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

At the end of this course, participants will be able to:
• Understand the digital economy and all its components
• Privilege the consumer while creating products, services, and marketing strategies.
• Know the marketing technologies and how they changed the consumer
• What is mobile marketing, and online advertising to achieve the marketing objectives of the companies.
• Content and emotional marketing, the difference between a campaign and a viral strategy.

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.