Maastricht, Netherlands

Luxury Marketing

when 1 July 2024 - 5 July 2024
language English
duration 1 week
credits 2 EC
fee EUR 399

Despite the ongoing economic challenges and financial insecurities, the luxury market remains a segment of beauty and discernment. Welcome to our exclusive Luxury Marketing course, where we explore the art and science of promoting high-end brands and products. This course is designed for marketing enthusiasts, business professionals, and aspiring luxury brand managers who seek to master the intricacies of the elite market segment. Through a blend of theoretical insights and practical case studies, participants will gain a deep understanding of the unique challenges and opportunities within the luxury sector.

Course leader

Dr. Irene Burlacu de Paoli

Target group

The course is suitable to students already having marketing research knowledge, but it is not a must. Anyone interested in the subject and willing to learn about it eligible to apply.

Course aim

• Grasp the distinctive characteristics of luxury brands.
• Employ contemporary theories and principles in crafting strategies for luxury marketing and brand management.
• Showcase the proficiency to assess marketing scenarios, pinpoint significant challenges, and propose effective solutions.
• Cultivate problem-solving skills through practical instances, case studies, and real-world marketing dilemmas.
• Engage in creative and critical thinking to devise inventive solutions.

Fee info

EUR 399: Tuition fee