London, United Kingdom

The Power of Brands

when 6 July 2024 - 27 July 2024
language English
duration 3 weeks
credits 20 EC
fee GBP 1800

Level 4

Creating and managing successful brands is a source of competitive advantage to modern organizations. This module provides students with the fundamental understanding of brands, brand positioning and brand portfolio management. It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan does not only address how the brand will be communicated but also how it will be protected.

Site visits: Students will visit the Museum of Brands and the Peckham Market.

Note: these visits are subject to change.

Credits info

20 EC
UK credits

Fee info

GBP 1800: tuition only. Housing and Social Programme are separate and optional.

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