(2026 LSS) Brand You: Building Influence and Selling Ideas in a Connected World

About

This course equips students to craft personal and professional brands that thrive in fluid, interconnected, and digital-first environments. Through structured storytelling, platform strategy, and persuasive communication, students learn to position themselves with clarity and impact across both static and real-time settings. The course blends conceptual branding foundations with applied narrative innovation, enabling students to frame and pitch ideas, build thought leadership, and amplify their influence through strategic, evidence-based communication.

Course leader

Jonathan Ross GILBERT, KIMEP University, Kazakhstan

Target group

Bachelor students

Fee info