Almere, Netherlands

Customer Engagement Techniques: the Gaming Approach

when 29 July 2013 - 2 August 2013
duration 1 week
credits 1.5 EC
fee EUR 650

The amount of information we encounter on a daily basis is exponentially increasing. On the flip side of that, attention spans are actually shrinking; we are all on the verge of an information overload. It’s harder than ever to get your audience’s attention – let alone keep it. This is why paying proper attention to how you engage your customers with your brand, product, or service is more important than ever before.

Course leader

Melinda Jacobs

Target group

Individuals at any stage in their career in any sector who want to learn more about how to engage and retain a target audience and apply it to their situation.

Course aim

This course will introduce participants to professional techniques used to increase engagement in a target audience. These techniques will help participants by providing them with a strategy for thinking about audience/customer engagement and assist them in creating a planning to help them implement it in their own situation.

Fee info

EUR 650: Housing not included
EUR 825: Housing included


Scholarship might be available under request