Sigmaringen, Germany

European Marketing Week (fall edition)

when 4 October 2013 - 11 October 2013
duration 1 week
credits 3 EC
fee EUR 60

This English language short-term study abroad program takes place from 4 October 2013 - 11 October 2013 in the beautiful mediaeval southern German town of Sigmaringen.

The focus theme of this week-long seminar will be marketing communication. Lecturers are experienced professors from Germany and international guest lecturers. There will be lectures, case studies, a field trip to a regional company and - optionally - the final presentation of a compact student project.

Application period: 1 December 2012 - 31 December 2012. Accepted applicants will be noticed by 15 January 2013. Course fee (if applicable) has to be paid by 15 February 2013.

Course homepage:

Course leader

Administration and organization:

Roland Schwald
Albstadt-Sigmaringen University
Department of Business and Computer Science
Anton-G√ľnther-Str. 51
D-72488 Sigmaringen / Germany
Tel: +49 (0)7571-732 8305
Fax: +49 (0)7571-732 8302

Target group

Junior and senior (i.e., 3rd year and above) Business students (Bachelor) interested in contemporary Marketing issues. Interested students with less than 3 study semesters are admitted only in exceptional cases. Master students will also only be accepted in exceptinal cases.

Pease contact the course leader for more information. In general, student participants from around the world are invited. As space is limited, a short informal application (short statement of motivation, short CV, intermediate grade report) to the course leader / contact is necessary.

Course aim

Course aim is to bring students from different countries and cultures together to work jointly on Marketing related projects. After successful completion of this seminar, participants will have gained an insight in the workings of marketing communication, including brand management, the psychology of communication, event communication and so on. An emphasis is put on the psychological side of marketing communication.

Credits info

3 EC
Credit will be awarded only if the student attends the complete course and also successfully presents a small project.

Fee info

EUR 60: The 60,00 Euro is the guest student course fee for international short-term students in programs with 30 teaching units or less. In addition to the course fee the student will have to pay a fee for the mandatory excursion. The exact amount will be announced before the seminar starts. Expected amount: less than 30 Euros. Depending on the number of participants, there will also be an optional exursion programme over the weekend. Participating students will have to pay for all costs incurred there as well.