25 July 2014
Brand Management and Marketing Communications
Integrated within the Summer School Lisbon 2014 project, this programme aims to explore the brand management and marketing communications fundamentals with a strong practical focus. The programme backs up the theory with an extensive scrutiny of contemporary cases, across a variety of sectors and geographies.
Programme Director: Professor António Robalo
Summer Schools Coordinator: Ana Raquel Ferreira
Any student at bachelor or master level.
At the end of the course students should be able to:
- Understand brand fundamentals, brand management scope and identify characteristics of leading brands;
- Understand and develop brand strategy elements, co-ordinated with business strategy;
- Understand how to co-ordinate brand strategy with brand expression, marketing communications, applications development and implementation.
EUR 1100: Fee includes: tuition; course materials; team-building event; classes of Portuguese History and Culture; classes of Survival Portuguese Language; company visits; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organization of leisure activities; airport pick-up service; welcome and farewell dinner.
There is no scholarship available for summer schools.