France, Nantes

Innovation, Creativity and Design

when 22 May 2018 - 25 May 2018
language English
duration 1 week
credits 4 ECTS

This course trains students to understand challenges related to innovation and creativity for both established companies and start-ups. Students will also learn how innovation and creativity can enhance an organisation’s performance through the course’s focus on techniques to unlock individual and group creativity, solve problems, and become more innovative.

Tackled concepts:
Key concepts of the economics of innovation
-Challenges of innovation in companies
_Sourcing of innovation and the increasing role of open innovation
- Strategies for developing new products and managing creativity
-Design thinking

Target group

undergraduate students, master's degree students and young professionals welcome

Course aim

Upon successful completion of this course, students will be able to:
• understand the innovation context of an organisation;
• develop an innovative strategy;
• understand and apply creativity concepts;
• apply the design thinking framework; and
• build on diverse areas of expertise.

Credits info

4 ECTS - 2 US credits

Fee info

EUR 0: no tuition fees for students from Audencia's partner institutions
EUR 500: 500 euros/module for free movers