Luxury Management

About

Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, jewelry, automotive, and hospitality. Learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

Target group

Bocconi Summer School offers a selective three-week study program open to motivated students enrolled in a Bachelor Program.

Course aim

Learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

Fee info