Italy, Milan

Luxury Management (online course)

when 29 June 2020 - 17 July 2020
language English
duration 3 weeks
credits 6 EC
fee EUR 1200

Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, cosmetics and perfume, jewelry, yachts, automotive, and hospitality.

Target group

Bocconi Summer School offers a selective three-week study program open to motivated international students (students from non-Italian universities) enrolled in a Bachelor Program, preferably in their third-to-last, second-to-last or last year of undergraduate studies.

Course aim

You will learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

Credits info

6 EC
Students earn 6 credits upon completing the course and passing the final exam (to be held online on July 17th).

Fee info

EUR 1200: The Summer School participation fee is €1,200 and includes the following:

- academic program, incl. access to all materials via e-learning platform and course-related guest speakers
- use of electronic library services and resources
- online social activities (tbd)
- official certificate