15 July 2022
Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, cosmetics and perfume, jewelry, yachts, automotive, and hospitality.
Bocconi Summer School offers a selective three-week study program open to motivated international students (students from non-Italian universities) enrolled in a Bachelor Program, preferably in their third-to-last, second-to-last or last year of undergraduate studies.
You will learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.
Students earn 6 credit points* upon completing the course and passing the final exam.
*in accordance with the ECTS - European Credit Transfer and Accumulation System - on average 1 credit point corresponds to 25 hours of work for student; about 8 hours (but no more than 10) are spent in the classroom.
EUR 2400: Reduced fees available