Italy, Milan

Bocconi Luxury Management

when 29 June 2020 - 17 July 2020
language English
duration 3 weeks
credits 6 EC
fee EUR 1900

Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, cosmetics and perfume, jewelry, yachts, automotive, and hospitality.

Target group

Bocconi Summer School offers a selective three-week study program open to motivated international students (students from non-Italian universities) enrolled in a Bachelor Program, preferably in their second to last or last year of undergraduate studies.

Course aim

You will learn the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

Fee info

EUR 1900: The Summer School participation fee is €1,900 and includes the following:

- academic program, incl. access to all course materials via e-learning platform and official certificate
company visits;
- social activities;
- weekday lunches;
- public transportation card;
- use of campus facilities, incl. Wi-Fi and library services.
EUR 700: Students can apply for housing for the entire duration of the Summer School. Students will be accommodated in a Bocconi Residence Halllocated off campus (20 minutes by tram from the university). The Residence Hall offers single rooms with gender-specific bathrooms shared with one other student; rooms are equipped with air conditioning and Wi-Fi.