London, United Kingdom

The Business of Sport

when 8 July 2017 - 29 July 2017
language English
duration 3 weeks
credits 10 EC
fee GBP 1515

Worldwide, the sports industry is estimated to be worth well over US$500 billion; in the UK, alone, it may be worth in excess of £15 billion. On any measure – whether in terms of turnover, profitability, employment, participation or media profile - sports business is big business. Using a blend of theory and practice, and case studies from a variety of competitive sports, this module examines the distinctive nature and context of sport and sport business. It draws on various functional areas in business – economics, finance, marketing, and law among others and practitioner knowledge– to build a profile of the sports industry. Finally, it considers contemporary issues of importance in the sports industry such as sponsorship and the media.

Target group

Students with an IELTS score of 6.0 or higher
Minimum age: 18

Course aim

The purpose of this module is to introduce students to basic business concepts that are relevant to all areas of work activity, not just business and commerce, via a medium having a wide interest; Sport.

On successful completion of this class, the student will be able to:
• Describe, in informed way, the evolution of sport as business and identify its key dimensions and dynamics;
• Apply a range of business disciplines and approaches in the analysis of sporting organisations, events and governance structures;
• Evaluate the wider context in which sport business operates and identify emerging issues and concerns.

Credits info

10 EC
Each Summer School module is worth 20 UK credits (10 ECTS).
Official Transcripts are provided at the end of the course.

Fee info

GBP 1515: Tuition Fee per session
GBP : At the time of application, students have the opportunity to select from accommodation at two of the University of Westminster's centrally located Halls of Residence, as well as joining a comprehensive Social Programme including evening events in London, and weekend trips throughout the UK.
Prices vary and are available in full detail on our website.