United Kingdom, Nottingham

Design Thinking

when 16 July 2018 - 3 August 2018
language English
duration 3 weeks
credits 15 ECTS
fee GBP 2110

Be ahead of the competition and stand out from the crowd in today’s business world by being able to demonstrate your idea generation and problem solving skills.

This course will provide you with new creative skills that will complement your business knowledge, and is therefore a must for anyone who wants to develop new ways to promote themselves and their ideas.

During the three weeks you will:

explore the business case for creativity in the workplace
work in teams to solve simple design problems
explore how to incorporate innovation in everyday business practices
look at consumer behaviour and current marketing trends
learn how to improve your project management and leadership skills
be actively involved in studio design projects and consider prototyping and sketch modelling to present your concepts
develop a personal project, supported by lectures on marketing and how to launch a new product or service.

Course leader

This course is led by tutors from the Nottingham Business School and NTU's product design department.

Target group

This course is aimed at business and marketing students from around the world who wish to enhance their employability by combining creative thinking and design skills with branding and market research.

Course aim

After studying this course you should be able to demonstrate an understanding of the need for creativity and change in today’s business environment and knowledge of idea generation techniques, and the ability to use basic sketching and modelling techniques to present concepts effectively.

It will also give you the skills to manage a project effectively.

Credits info

This course provides 15 credits (7.5 ECTS).

Fee info

GBP 2110: The fee covers the tuition, materials, London research trip and accommodation on campus.