7 August 2016
Innovation and Creativity in Marketing
Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.
At the end of this course, students should be able to understand de innovation scope, co-ordinate innovation with business strategy and be able to manage the innovation cycle. Additionally, the student should:
Understand scope of Innovation Management
Co-ordinate Innovation Strategy with Business and Brand StrategyLG3 - Manage the Innovation Process and stimulate Creativity
Programme Director – Professor António Robalo
Summer School Coordinator – Rita Fernandes
Any student at bachelor or master level.
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.
There is no scholarship available for summer school programmes.