Italy, Bologna

Ducati Design Experience

when 15 July 2019 - 26 July 2019
language English
duration 2 weeks
fee EUR 3000

DUCATI and IAAD – the Italian University for Design are proud to announce and present the first edition of “DUCATI DESIGN EXPERIENCE”, a formative full immersion that – from July 15th through the 26th – will bring you into the Ducati world with the guidance of able IAAD professors and key DUCATI professionals. An unmissable occasion to improve design skills by exploring the potential of the Ducati brand.
12 days to explore the potential of the world of Ducati through an intense agenda full of lectures, talks, and live experiences, a unique opportunity to understand and discover the company’s core values and to be part of the Ducati’s Design process.
With more than 10 days of intense activities, this program wants to foster motorcycle design awareness and professional growth.

When: July 15-26, 2019
Locations: IAAD Bologna, Ducati Headquarters
Language: English

Course leader

All the activities will be developed under the guidance of Ducati’s experts and IAAD’s professors.
The participants will be split into teams and asked to develop briefs given by the company, presenting the final results of their work in front of a Ducat

Target group

Students, alumni and young professionals from the Design, Architecture and Marketing/Communication field.
Students have to be enrolled at least in the third year of the bachelor degree.

Course aim

“Ducati Design Experience” will bring together a community of professionals that, through dedication and enthusiasm, will create a shared learning experience.
With more than 10 days of intense activities, this program wants to foster motorcycle design awareness and professional growth.
It will be a workshop in which participants can find inspiration, learn more about one of the most iconic brands of our century, create and share their vision with like-minded people. Definitely a rare educational opportunity.

Fee info

EUR 3000: In the fee are included:
// workshop participation
//didactic programme
In the fee are not included:
//accomodation
// travels
// lunch and dinner